By 1949 other companies were keen to emulate Playboys obvious popularity and eventually a ‘Desert Boot,’ was mass marketed in competition to Playboy’s earlier creation but with a Goodyear Welted sole as opposed to Hutton’s patented construction.

Post WW2, British shoe exports worldwide. From 1946 onwards, newspapers and magazines carried advertisements for Playboy shoes referring to them as Hutton’s Playboy Casuals, with “..uppers of finest Brown Kid Suede with extra heavy Crepe soles, while ‘flexibility and glove-fitting is an outstanding feature of this Hutton Playboy product.”